Salary guide · UK
Marketing Manager Salary in UK
Quick answer
Marketing manager salaries in the UK typically range from around £40,000 to £65,000, rising to £80,000+ for senior and head-of roles. Pay depends on seniority, specialism (performance and product marketing pay more), company size and London location.
Overview
Marketing management pay varies widely by specialism and sector. Performance marketing, product marketing and growth roles tend to pay above general marketing management, and tech and finance pay more than many other sectors.
Marketing Manager salary bands
| Level | Typical range | Notes |
|---|---|---|
| Marketing Executive / Junior | £28,000 – £38,000 | Early-career, executing campaigns. |
| Marketing Manager | £40,000 – £55,000 | Owns campaigns and channels. |
| Senior Marketing Manager | £55,000 – £75,000 | Leads strategy and small teams. |
| Head of Marketing | £75,000 – £100,000+ | Owns the function; higher in tech/finance. |
Figures are indicative market ranges for guidance, not guarantees. Actual pay varies by employer, location and individual circumstances.
What drives pay
How to negotiate
- Lead with campaigns and quantified ROI.
- Benchmark by specialism, not just 'marketing manager'.
- Highlight specialist or in-demand skills.
- Negotiate bonus tied to performance where relevant.
Frequently asked questions
What is the average marketing manager salary in the UK?
UK marketing managers typically earn £40,000–£55,000, with senior managers reaching £75,000 and heads of marketing exceeding £100,000 in higher-paying sectors.
Which marketing roles pay the most?
Performance marketing, product marketing and growth roles, especially in tech and finance, tend to pay above general marketing management.
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