Salary guide · UK
Sales Development Representative Salary in UK
Quick answer
SDR salaries in the UK typically run to a base of £25,000–£35,000 with on-target earnings (OTE) of £40,000–£55,000 including commission. Pay depends on the sector (SaaS pays well), the base-to-commission split, and how attainable the targets are. It's an entry point to higher-paying sales roles.
Overview
The SDR role is commission-driven and an established launchpad into account executive and other sales positions. Base salaries are modest, but strong performers can earn well above OTE, and progression to closing roles raises earnings significantly.
Sales Development Representative salary bands
| Level | Typical range | Notes |
|---|---|---|
| SDR (entry) | £25,000 – £30,000 base | OTE £38,000–£48,000 with commission. |
| Senior SDR | £30,000 – £35,000 base | OTE £48,000–£58,000; consistent over-attainment. |
| Team Lead SDR | £35,000 – £45,000 base | Mentors reps; higher OTE. |
| Account Executive (next step) | £40,000 – £60,000 base | OTE £80,000–£120,000+ closing deals. |
Figures are indicative market ranges for guidance, not guarantees. Actual pay varies by employer, location and individual circumstances.
What drives pay
How to negotiate
- Scrutinise the base-to-OTE split and target realism.
- Ask about historical quota attainment across the team.
- Clarify the promotion path and timeline to AE.
- Benchmark OTE by sector — SaaS pays above average.
Frequently asked questions
What is the average SDR salary in the UK?
UK SDRs typically earn a base of £25,000–£35,000 with OTE of £40,000–£55,000 including commission, higher in SaaS and for strong performers.
Is being an SDR a good career move?
It's a common launchpad into higher-paying sales roles like account executive, where OTE can exceed £80,000–£120,000 once you're closing deals.
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